HKTDC Promotion for Start-up

Start-up Zone

Economy Booth Scheme

SME start-ups will be given priority1 to apply for economy booth at the following fairs:

9-12 Jul 2018
HKTDC Hong Kong Fashion Week for Spring/Summer
16-20 Aug 2018
HKTDC Beauty & Wellness Expo
4-8 Sep 2018
HKTDC Hong Kong Watch and Clock Fair
5-8 Sep 2018
17-20 Sep 2018
Apparel Sourcing, Paris, France
28 Sep - 1 Oct 2018
SILMO - International Optics and Eyewear Exhibition, Paris, France
7-9 Nov 2018
HKTDC Hong Kong Optical Fair
8-10 Nov 2018
HKTDC Hong Kong International Wine & Spirits Fair
7-10 Jan 2019
HKTDC Hong Kong Toys & Games Fair
7-10 Jan 2019
HKTDC Hong Kong Baby Products Fair
7-9 Jan 2019
HKTDC Hong Kong International Licensing Show
14-17 Jan 2019
HKTDC Hong Kong Fashion Week for Fall/Winter
3-6 Feb 2019
ISPO, Munich, Germany
23-25 Feb 2019
MIDO - International Optics, Optometry and Ophthalmology Exhibition, Milan, Italy
18-21 Mar 2019
HKTDC Hong Kong International Film & TV Market (FILMART)
Mar 2019
Fashion Hong Kong Pavilion at China International Fashion Fair (Spring), Shanghai
6-9 Apr 2019
HKTDC Hong Kong International Lighting Fair (Spring Edition)
13-16 Apr 2019
HKTDC Hong Kong Electronics Fair (Spring Edition)
20-23 Apr 2019
HKTDC Hong Kong Houseware Fair
20-23 Apr 2019
HKTDC Hong Kong International Home Textiles and Furnishings Fair
27-30 Apr 2019
HKTDC Hong Kong Gifts & Premium Fair
14-16 May 2019
HKTDC Hong Kong International Medical Devices and Supplies Fair
May 2019
HKTDC Entrepreneur Day
1Priority will be given to SMEs established less than 3 years prior to the dates of the respective fairs. All applications must be filed before the application deadlines. Supply of booths is limited, and each company can apply for only one Economy Booth. Small Orders Product Display

Showcase products in the Small Orders Product Display zone at our Hong Kong trade fairs with designated staff to facilitate buyers for instant online transactions and solicit enquiries. The service will be coupled with year-round promotion on Small Orders ( to enhance exposure.

Product Display/Catalogue Show

SME start-ups may exhibit at the following fairs or activities in a simpler product display or catalogue show format 2

11-15 Jun 2018
CeBIT - International Trade Fair for Information Technology, Telecommunications, Software & Services, Hanover, Germany
13-15 Jun 2018
China International Exhibition of Senior Care, Rehabilitation Medicine and Healthcare, Shanghai
25-26 Jun 2018
Lifestyle Expo in Dubai, UAE
24-26 Jun 2018
"Southern African International Trade Exhibition (SAITEX),Johannesburg, South Africa"
31 Aug - 5 Sep 2018
IFA - International Consumer Electronics Fair, Berlin, Germany
2-4 Sep 2018
China International Beauty Expo, Guangzhou
20-21 Sep 2018
"In Style‧Hong Kong" Expo in Ho Chi Minh City
27-30 Sep 2018
China International Pet Show
14-18 Oct 2018
GITEX - Gulf Information Technology Exhibition, Dubai, UAE
12-15 Nov 2018
Medica, Dusseldorf, Germany
22-24 Nov 2018
The 16th China Products (Mumbai, India) Exhibition
Sep 2018
Tokyo International Gift Show (Autumn Edition), Tokyo, Japan
8-11 Jan 2019
International Consumer Electronics Show, Las Vegas, USA
20-22 May 2019
China Beauty Expo, Shanghai
28-31 Jan 2019
Arab Health, Dubai, UAE
2-5 Mar 2019
International Home + Housewares Show, Chicago, USA
2 Start-ups with less than 3 years of establishment (counting back from the respective event date) will have the priority to apply in case of oversubscription.

Online Promotion Package3

(i) Free trial of Online Promotion

  • Free uploading of company information and 3 product photos at for one year
    (eligible to Hong Kong suppliers with a valid Business Registration Certificate)

(ii) One-year Super Promotional Package

  • Display company information and 20 product photos on English website and enjoy unlimited DIY updating throughout the year
  • Professional web content editing to enhance search ranking
  • Conduct online transaction with buyers for products in small quantity from 5 to 1,000 pieces
  • Priority referrals to buyers visiting HKTDC trade fairs
3 Priority will be given to SMEs established less than 3 years prior to the date of their registration for the promotional package.

Enquiries: 1830 668

HKTDC reserves the rights to change above information and events.

Content provided by Hong Kong Trade Development Council