HKTDC Promotion for Start-up

Start-up Zone

Economy Booth Scheme

SME start-ups will be given priority1 to apply for economy booth at the following fairs:

6-9 Apr 2017
HKTDC Hong Kong International Lighting Fair (Spring Edition)
13-16 Apr 2017
HKTDC Hong Kong Electronics Fair (Spring Edition)
20-23 Apr 2017
HKTDC Hong Kong Houseware Fair
20-23 Apr 2017
HKTDC Hong Kong International Home Textiles and Furnishings Fair
27-30 Apr 2017
HKTDC Hong Kong Gifts & Premium Fair
16-18 May 2017
HKTDC Hong Kong International Medical Devices and Supplies Fair
19-20 May 2017
HKTDC Entrepreneur Day
10-13 Jul 2017
HKTDC Hong Kong Fashion Week for Spring/Summer
17-21 Aug 2017
HKTDC Food Expo (Trade Hall only)
17-21 Aug 2017
HKTDC Beauty & Wellness Expo
6-9 Sep 2017
18-21 Sep 2017
Apparel Sourcing, Paris, France
6-9 Oct 2017
SILMO - International Optics and Eyewear Exhibition, Paris, France
8-10 Nov 2017
HKTDC Hong Kong Optical Fair
9-11 Nov 2017
HKTDC Hong Kong International Wine & Spirits Fair
8-10 Jan 2018
HKTDC Hong Kong International Licensing Show
8-11 Jan 2018
HKTDC Hong Kong Toys & Games Fair
8-11 Jan 2018
HKTDC Hong Kong Baby Products Fair
15-18 Jan 2018
HKTDC Hong Kong Fashion Week for Fall/Winter
28-31 Jan 2018
ISPO, Munich, Germany
Feb 2018
MIDO - International Optics, Optometry and Ophthalmology Exhibition, Milan, Italy
Mar 2018
Fashion Hong Kong Pavilion at China International Fashion Fair (Spring), Shanghai
19-22 Mar 2018
HKTDC Hong Kong International Film & TV Market (FILMART)
1Priority will be given to SMEs established less than 3 years prior to the dates of the respective fairs. All applications must be filed before the application deadlines. Supply of booths is limited, and each company can apply for only one Economy Booth. Small Orders Product Display

Showcase products in the Small Orders Product Display zone at our Hong Kong trade fairs with designated staff to facilitate buyers for instant online transactions and solicit enquiries. The service will be coupled with year-round promotion on Small Orders ( to enhance exposure.

Product Display/Catalogue Show

SME start-ups may exhibit at the following fairs or activities in a simpler product display or catalogue show format 2

23-25 May 2017
China Beauty Expo, Shanghai
7-9 Jun 2017
China International Exhibition of Senior Care, Rehabilitation Medicine and Healthcare, Shanghai
25-27 Jun 2017
"Southern African International Trade Exhibition (SAITEX), Johannesburg, South Africa"
1-6 Sep 2017
IFA - International Consumer Electronics Fair, Berlin, Germany
Sep 2017
Tokyo International Gift Show (Autumn Edition), Tokyo, Japan
Sep 2017
China International Beauty Expo (Guangzhou) Autumn, Guangzhou
25-26 Sep 2017
Lifestyle Expo in Dubai, UAE
8-12 Oct 2017
GITEX - Gulf Information Technology Exhibition, Dubai, UAE
7-8 Nov 2017
"In Style‧Hong Kong" Expo in Kuala Lumpur, Malaysia
13-16 Nov 2017
Medica, Dusseldorf, Germany
16-18 Nov 2017
The 15th China Products (Mumbai, India) Exhibition
16-19 Nov 2017
China International Pet Show, Shanghai
9-12 Jan 2018
International Consumer Electronics Show, Las Vegas, USA
29 Jan-1 Feb 2018
Arab Health, Dubai, UAE
10-13 Mar 2018
International Home and Housewares Show, Chicago, USA
Mar 2018
China International Beauty Expo (Guangzhou) Spring, Guangzhou
12-16 Mar 2018
CeBIT - International Trade Fair for Information Technology, Telecommunications, Software & Services, Hanover, Germany
2 Start-ups with less than 3 years of establishment (counting back from the respective event date) will have the priority to apply in case of oversubscription.

Online Promotion Package3

(i) Free trial of Online Promotion

  • Free uploading of company information and 3 product photos at for one year
    (eligible to Hong Kong suppliers with a valid Business Registration Certificate)

(ii) One-year Super Promotional Package

  • Display company information and 20 product photos on English website and enjoy unlimited DIY updating throughout the year
  • Professional web content editing to enhance search ranking
  • Conduct online transaction with buyers for products in small quantity from 5 to 1,000 pieces
  • Priority referrals to buyers visiting HKTDC trade fairs
3 Priority will be given to SMEs established less than 3 years prior to the date of their registration for the promotional package.

Enquiries: 1830 668

HKTDC reserves the rights to change above information and events.

Content provided by Hong Kong Trade Development Council