HKTDC SME Start-up Programme

A Roadmap to Start Your Own Business

From the generation of new ideas to their implementation, from operational management to sales promotion – an entrepreneur has many considerations at every step. The SME start-up programme offered by the Hong Kong Trade Development Council (HKTDC) provides supporting services for each of these important stages on your roadmap.

A Roadmap to Start Your Own Business

1. Preparation:

Ideas alone are not enough to start your own business. You also need a well thought-out plan, and good preparation always improves prospects for a good beginning. The HKTDC helps you get better prepared!

Introduction: Entrepreneur Workshop

HKTDC offers a series of Entrepreneur Workshops providing practical guides to areas such as business planning, SME financing, company set-up procedures, and online business. These events are all handy references for new start-ups.

For beginners: Entrepreneur Day

HKTDC Entrepreneur Day comprises an exhibition, informative seminars and forums as well as pitching sessions and onsite one-to-one advisory services. You will find the information and resources you need and to craft your own business plan.

Start-up support: SME Centre

Located at the group floor of the Hong Kong Convention and Exhibition Centre, the HKTDC SME Centre is an interactive environment offering a vast array of practical information for new companies. Business starters not only can meet with our professional consultant onsite for free advice, but also can gather relevant start-up information and exchange ideas with SME peers.

2. Implementation

Operation manual: SME Management Workshop

HKTDC offers a series of SME Management Workshops to provide practical guides on topics such as import and export procedures, operations management, business communications and negotiations as well as useful references materials for anyone starting a new business.

Working partner: Customized Business Matching

HKTDC constantly creates business opportunities for Hong Kong companies by putting them in touch with overseas and Chinese mainland business partner through the Customized Business Matching Service. The service is supported by a team of experienced specialists who filter through the crowd and to find contact who match your business needs. Register with HKTDC and let us help you expand your business reach.

Stay connected: World SME Expo

HKTDC World SME Expo is a one-stop platform where start-ups and new companies can get updated market information, explore new business opportunities and exchange ideas. The expo provides business solutions including financial services, IT and e-business, and marketing services, etc. The expo's "Franchising Hall" and “Entrepreneurship Zone” also provides market intelligence on franchising business and start-up information.

3. Business Opportunities

Shortcut to new customers: Trade Fairs

Exhibiting at international trade fairs is a direct way to gain access to international buyers. Start-up companies will be given priority when they apply for Economy Booths at HKTDC trade fairs in Hong Kong. Preference is also offered on product display at Small Orders at fairgrounds or to participate in Hong Kong pavilions at important trade shows overseas under the cost-effective Product Display and Catalogue Show format.

New business Opportunities: Online Promotion

New companies may try our free online promotion at to gain access to over 1.6 million quality buyers worldwide. Or, you may join the super promotional package that allows you display more product photos online and enjoy priority referrals to buyers visiting HKTDC trade fairs.

New market expansion

As your business grows, you need to diversify markets. HKTDC Market Seminars provide updated market intelligence to help you craft your expansion plans. The workshops are practical, covering topics such as market trend, sales tax, import regulations, distribution channels, and trademark issues.

Leveraging on strategic ties

The HKTDC has formed strategic alliances with various organizations to support Hong Kong entrepreneurs and SME start-ups.

Strategic Partners of SME Start-up Programme

CGCC   CMA   CreateHK   Cyberport   FHKIECIC     HKEA      HKPC    HKRMA   HKSTPC     HKFY   ITC        IEA  IPD       TID  VTC   HKMC